Fueling Ukrainian Sport: PIT BULL Partners with SBC Ukraine Awards

Taste More, Share More: SHAKE Zero Now in 1 L PET!

APPS – Official Sponsor of the Groundbreaking Pre-Premiere of ‘Heretic’

S.T.A.L.K.E.R. & NON STOP: Unmatched Energy!

New Products Group Presents Its Drinks at Bulgaria’s Wine & Spirits Show

Limited edition: the legendary REVO design is back!

New Products Group at the “Beverages of Ukraine” Conference

New Products Group at the “ReService: Customer First” CX conference!

New Products Group presented drinks at the SIAL Paris 2024

PIT BULL is a permanent partner of Sport & Business Club.

New Products Group is Among the TOP 25 Innovative Ukrainian Companies in the Food Industry

NON STOP Joins the Navratri Spirit: Energizing India’s Most Vibrant Festival!

Celebrating Success: Extra Life Partners with the Forbes “30 Under 30” Project

Five of the Most Popular Bulgarian Resorts Hosted SHAKE Tastings

EatMe Healthy Snack Bars Partner with Ukraine’s Largest Fundraising Cycling Race – Kyivska Sotka 2024

Fashion Meets Wellness: Extra Life Shines At Ukrainian Fashion Week SS25!

Introducing DRIVE Yellow: New Products Group Debuts New Energy Drink at ANUGA Select India

Extra Life Becomes Partner of Ukrainian Fashion Week SS25

NON STOP Zone: The Epicenter of Energy and Creativity at Lost Gipsy Land (Bulgaria)!

SHAKE Cocktails Set to Elevate the 10th Shake That Hill Festival in Bulgaria

Feel the Magic of Lost Gipsy Land with NON STOP

Energy Drink NON STOP Featured in S.T.A.L.K.E.R. 2 to Be Presented at Gamescom 2024, the World’s Largest Trade Fair for Video Games

PIT BULL Energy Drinks Now Produced in Kazakhstan

Meet NON STOP Zoom – New Generation Energy Drink!

Meet New PIT BULL Exotic: Boost of Tropical Energy

Extra Life Supports Opening of New SmartAss Fitness Club

Limited-Edition NON STOP S.T.A.L.K.E.R. MOONLIGHT Energy Drink, Dedicated to S.T.A.L.K.E.R. 2: Heart of Chornobyl, is now available in supermarkets

New Products Group Launches EatMe Military Edition Snack Bars for Ukraine’s Heroes

SHAKE Mojito: Your Perfect Summer Companion

New Products Group transfers UAH 1 000 000 to support Ohmatdyt Сhildren’s Hospital

SHAKE and PIT BULL on the Rise: Our Drinks Rock Out at the Balloon Festival in Azerbaijan

SHAKE Entertained Participants of the Street Food & Wine Festival

Experience NON STOP Jungle In A New 0.75 Liter Pet-Bottle Format!

Meet NON STOP in Rimini!

PIT BULL Silver Energy Drink Debuts in 250 ml Cans and Liter Bottles

Enjoy SHAKE Tastings Throughout June at Carrefour in Romania!

SHAKE and PIT BULL Setting GAMESUMMIT Aflame!

NON STOP Available Now at Pedalos Rental Station in the Heart of Prague

SHAKE and PIT BULL at the Grand GAMESUMMIT festival: Over 50 000 Participants!

Extra Life Supports the Functional Team Run & Games Competition Arranged by SmartAss

NON STOP supports BEST::HACKath0n!

EXTRA LIFE, PRYRODNE DZHERELO and EatMe – Sponsors of the Rhythmic Gymnastics Championship!

Boosted by EXTRA LIFE, Adventurers Excel on Carpathian Peaks

The SHAKE ZERO line expanded to two new cool products at a go

Perfect taste and the latest technologies: ZHASHKIVSKE, HAISENBERG and APPS at the XII Forum for Brewers

EXTRA LIFE joined the birthday party of SmartAss fitness clubs

New Products Group Presented Its Innovative Products at the WorldFood Poland Fair in Warsaw

Our New Innovative and Tempting Drink: SHAKE Pornstar Breaking Down All Barriers

New Products Group Is Going to Impress You at WorldFood Poland in Warsaw!

REVO and SHAKE are now available in Tamda Foods chain in the Czech Republic

NON STOP in S.T.A.L.K.E.R.: Legends of the Zone: energy drink appeared in the updated version of the iconic trilogy for the consoles

Even more flavours: MOJO is available now in 0.5 l and 1 l plastic bottles

200 Million Cans in 2023! CanPack Group Awards New Products Group with Golden Can

Supporting Good Vibes: SHAKE Is a Sponsor of ePytannia Show Hosted by Lesia Nikityuk

EatMe Launches Strawberry-Rhubarb-Orange Bar with Our Unique Waffle Coating!

Energizing the Market: New Products Group Takes on Asia’s Biggest Food Expo: AAHAR 2024

P.A.L.A.C.H vs Experienced MMA Fighter: Watch the First YouTube Video of Pit Bull Fight With the Ukrainian Military Taking Part

Inspiring Power of NON STOP and DRIVE: Our Energy Drinks Make a Great Impression at AAHAR 2024, Asia’s Largest Trade Show

New Products Group Keeps Expanding Even More, with Our DRIVE Energy Drink Created to Meet the Indian Market’s Demand

Return of the Legend: Mojo natural lemonade will present new exotic flavors

New Products Group Hits the Ukrainian Market with Unique Vitamin Cocktails EXTRA LIFE

Respect the Energy: PIT BULL Promotion Rocks Kazakhstan with Exciting Prizes

Innovative Drinks to Improve Your Digestion, Boost Immunity and Endurance, Developed by American Researchers. New Products Group Starts Developing a New Area

Energy and Ambition: NON STOP Supports Monte, the World-Renowned Esports Team from Cherkasy Oblast

Yuri Bykoriz resigns from the position of Director General of New Products Group, with Iryna Ruzhytska taking over as the company’s CEO

New Products Group has received the award “For Supporting Ukrainian Diplomacy”: it was granted personally by the Minister of Foreign Affairs of Ukraine, Dmytro Kuleba

A spectacular return of Pit Bull Fight: a new season with the participation of the militaries

TAARANGAN 2023: NON STOP wins the hearts of thousands of Indian students

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Strengthening the team and allocation of responsibilities: New Products Group held the training for manufacturing employees

Perfect Harmony: PRYRODNE DZHERELO™ Supports the Music Concert Performed by Kyiv Baroque Consort

NON STOP in the spotlight: the energy drink was presented at the India International Trade Fair 2023 in New Delhi

Baroque Magic: PRYRODNE DZHERELO™ Becomes Partner of the Symphony Music Concert at the Kyiv Pechersk Lavra

APPS

Sustainability and Creativity: New Products Group Partners with Effie Awards Ukraine

New Products Group is the official partner of Effie Awards Ukraine 2023

Making New Customers Happy: NON STOP S.T.A.L.K.E.R. Conquers Moldovan Market

About us

New Products Group Supports Ukrainian Forum on Tactical Medicine

Herbal energy drinks, plant milk, bio-packaging: the latest trends were presented at the main food trade fair ANUGA 2023

Auditor – Structural Unit Controller (External Markets)

Questions & answers

Two Days of Fierce Fight: PIT BULL Became the Energy Partner of the Gladiator Challenge Moldova in Chisinau

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PIT BULL Becomes the Energy Partner of the Gladiator Challenge Moldova, the Biggest Show of the Country

Fiery PIT BULL Supported WWFC 21 CHARITY – Great Charity MMA Tournament Held in Favor of the Armed Forces of Ukraine

PIT BULL™, a Sponsor of Charitable MMA Tournament Held in Support of the Armed Forces of Ukraine

Energy for Our Heroes: New Products Group Receives a Letter of Commendation from Charitable Organization Lubart for Products Supplied to the Military

From Planning to Action: New Products Group Holds a Team-Building Event Featuring Volleyball and a Ropes Course

Bold Style from REVO and HARD KYIV: We Create Top-Notch Merch!

NON STOP and S.T.A.L.K.E.R.2: a Video in Support of the Long-Awaited Game Runs on the Screens of Gulliver Shopping Mall

Creative Collaboration of SHAKE ZERO, the Voice of Ukraine, Sonia Moroziuk and Charity Hub: Kyiv Has Now a Mural Made in Support of Ukrainians

NON STOP Energy Drink Presented at One of the World’s Biggest Food Fairs

Assistance provided by Nova Hromada Charity Foundation and its Head Kostiantyn Nevesenko to the Ukrainian military awarded with letters of commendation

Ukrainian music winning hearts of Europeans, with inspiring SHAKE ZERO as a sponsor of the Voice of Ukraine-13

EatMe healthy snack bars become a sponsor of the largest cycling races of Ukraine – Kyivska Sotka 2023

Head of the Cherkasy Regional Military Administration Ihor Taburets awards the New Products Group with the letter of commendation “For their contribution to the development of the economy in the region”

NON STOP S.T.A.L.K.E.R. energy drink dedicated to the S.T.A.L.K.E.R. 2 game made its debut at Gamescom 2023, the world’s largest video game trade fair

In touch with the homeland: NON STOP™ supports celebration of the Independence Day of Ukraine in India

Our SHAKE starring in Nadia Dorofeeva and Max Barskih video

Visitors to Gamescom 2023, the world’s largest video games trade fair, will be treated to NON STOP S.T.A.L.K.E.R. energy drink, dedicated to S.T.A.L.K.E.R. 2 game

Energy and refreshment: NON STOP energy drinks and low-alcohol KING’S BRIDGE cocktails to be sold soon in Croatian supermarkets Trgovina Krk

NON STOP Military energizes our defenders: National Guard soldiers sent gratitude to the New Products Group

Let’s play nostalgic games: REVO LOVE IS energy drink brand created 8-bit style game

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NON STOP S.T.A.L.K.E.R. assisted in raising money to buy drones for the Defence Intelligence of the Ministry of Defence of Ukraine

True phenomenon: New Products Group creates NON-STOP S.T.A.L.K.E.R. barrels

News

NON STOP, REVO and PIT BULL already signed up to Threads, new social media platform

Luxembourg, Luxembourg feat. REVO is on Netflix now

Partnership saving lives. Summing up the outcome of the Drop-by-Drop project, implemented by DonorUA, pioneer of the donor movement, and Pryrodne Dzherelo, artesian water brand

Art that instills leadership skills: the team of New Products Group attended a performance dedicated to Olena Teliha

New Products Group handed over 1 107 496 NON STOP Military cans to the frontline, with this figure growing every other minute

NON STOP™ becomes a partner of Best:: HACKathOn 2023, dedicated to volunteering, and helps raise funds for the Armed Forces of Ukraine

Energy of Bollywood and Haryana industrial state: NON STOP™ conquers Indian regions

NON STOP S.T.A.L.K.E.R. helps raise funds for injured Azov fighters

Ukrainian flag handed over to New Products Group by the military as a token of gratitude for NON STOP Military

Energizing NON STOP™, sponsor of Kalush Orchestra shows in Poland

Gamers have announced a fundraiser for the rehabilitation of Ukrainian defenders

NON STOP S.T.A.L.K.E.R. to be available soon in the Czech Republic and Moldova

NON STOP S.T.A.L.K.E.R. limited-edition energy drink presented in Kyiv, with over 4 000 cans sold on the very first day

New Products Group delivers another million of NON STOP Military to the frontline

On the occasion of the release of S.T.A.L.K.E.R. 2: Heart of Chornobyl game, New Products Group announces the release of a limited collection batch of NON STOP S.T.A.L.K.E.R.

Climb to the top: the team of New Products Group tried their hand at the business simulation “Everest”

Employees of the New Products Group have completed a strategic planning training

NON STOP™ conquers the Czech Republic: the drink appeared in JIP – the largest supermarket chain

PIT BULL™ has become a sponsor of the reality series “Not a Football Player” from the creators of the YouTube channel “Brutal Football”

On Children’s Day, the New Products Group donated teaching equipment to a school in the Kharkiv region that had been recently de-occupied

Brilliant SHAKE™ celebrates an anniversary

NON STOP Drink will provide strength to the heroes of the highly anticipated game, S.T.A.L.K.E.R. 2: Heart of Chernobyl

Good News from “Zhashkivsky Kaban”: brand launches three exciting beer innovations

“One on One” with “Zhashkivsky Kaban”: Ukrainian craft beer brand has become a partner of the podcast on the YouTube channel “Brutal Football”

Brilliant SHAKE™ has sponsored the New Channel entertainment TV show “There is a Question”

Keep playing, and don’t stop. NON STOP™ has become an official partner of the Cyberzone – a network of cyber clubs

NON STOP NINJA

PIT BULL™ becomes the official sponsor of the ProFan YouTube project. This partnership promises to be unforgettable!

500 000 hryvnas were donated to charity fund “RETURN ALIVE”

Gratitude from the Sergiy Prytula Charity foundation

Legendary Revo is now available in Bulgaria

Legendary Revo is now available in Poland

Legendary Revo is now available in Romania

NON STOP Military Edition

Buying Ukrainian You Bring Victory Closer

For cooperation with the occupier: legislative measures against companies that remained in the russian federation

“Rebellious, courageous, invincible”: Zhashkivsky Kaban put on a military uniform

Consumer consciousness of a new type

“Education is treasure”: CF “Nova Hromada” organized the participation of Zhashkiv region teachers in the unique course PRO “Geometry”

EatMe Military Edition – with the Ukrainian Armed Forces in mind and in action: Respect, Support, Manufacture

‘Economic Front Fighters’: Ukrainian Manufacturers Support the State During the War

New Products Group terminated ALL business relations with Russia and Belarus!

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