Sustainable development
As a Company that, throughout all its history, seeks to be an active participant in the social processes of Ukraine, we join the philanthropic, charitable, and volunteer movements. Its efforts as patron and benefactor New Products Group focuses primarily on the social sphere, such as helping the most vulnerable social groups, as well as schools, kindergartens, hospitals, and cultural institutions, supporting numerous educational, cultural, and sporting initiatives, and initiating charitable projects aimed at improving the general well-being of society.
The Fund collaborates with educational and social institutions, procures equipment, and supports veterans, people with disabilities, the elderly, and residents of the Zhashkiv region facing difficult life circumstances.
Since the start of the full-scale war, the Nova Hromada Charitable Fund has significantly expanded its support for the military. It provides frontline troops with food supplies and the company’s products, supports territorial defense forces, and contributes to fundraising initiatives led by other foundations. In 2022, in particular, pickup trucks were delivered to the Armed Forces of Ukraine, continuous supplies of water, energy drinks, and snacks were ensured, and financial contributions were made to several foundations, including the Serhii Prytula Foundation, Lazar Foundation, and Come Back Alive Foundation.
In partnership with DonorUA, the Fund supplies blood donation centers and hospitals with PRYRODNE DZHERELO™ water. The NON STOP™ Military energy drink, specially labeled “not for sale,” is provided free of charge exclusively to Ukrainian soldiers on the front line. The company deliberately refrains from disclosing detailed information about its assistance, while consistently reporting on the fact that such support is being delivered.
In 2025, New Products Group allocated over 2.6 million UAH through the "Nova Hromada" Charity Foundation to implement vital social initiatives. A significant portion of these funds was directed toward supporting individuals requiring medical treatment: 72 community residents received direct financial aid, while healthcare facilities were equipped with essential medical machinery and consumables. The total volume of healthcare assistance, including taxes, exceeded 650,000 UAH. Education became another major focus area in 2025, with the Foundation funding educational infrastructure upgrades, purchasing computer equipment, specialized software, and sports gear, alongside financing facility renovations totaling over 560,000 UAH. Furthermore, throughout the year, financial backing was consistently provided to foster local sports development, particularly enabling regional teams to participate in regional and national competitions.
As part of its targeted social initiatives, the Foundation executed dedicated charitable campaigns for Chornobyl Remembrance Day and Easter, providing essential aid to internally displaced persons (IDPs), low-income families, and individuals facing severe life hardships. At the close of the year, the organization rolled out its traditional New Year charity drive for children, with Foundation volunteers delivering 1,635 holiday gift packages to kindergarten pupils, students of educational and arts institutions, children of fallen Heroes, orphans, and gifted youths across local communities.
New Products Group continues to view corporate social responsibility (CSR) as a strategic pillars of its business operations, continuously investing in human capital, local community growth, and enhancing the overall quality of life within the regions of its corporate presence.
