A spectacular return of Pit Bull Fight: a new season with the participation of the militaries

The revival of Pit Bull Fight! The popular YouTube show is coming back in an updated, cutting-edge format.

New Products Group launched Pit Bull Fight in 2019 as a mixed a mixed fighting competition. In those days, athletes were real public heroes and role models for young people. They used their own strength to become better, develop and achieve their life goals.

Times have changed and so have the heroes. Nowadays, they are undoubtedly the militaries. They will be will be participants in the new season of Pit Bull Fight, and we do believe that this will help them to "switch over" at least a little.

“We have understood the military's demand that they would need to return to a routine life and integrate into society. The participants of the new Pit Bull Fight are either participants of previous seasons or other professional athletes who have become militaries. For them, sport is not just a physical activity, but a lifelong commitment. So, the guys were very grateful to Pit Bull Fight not only for exciting and dynamic fights, but also for a chance to "revive" themselves as they were and remain: athletes. On my part, I would like to thank the Armed Forces of Ukraine for the opportunity to arrange such tournaments whilst our heroes are defending the country," emphasises the Media Director of the New Products Group, the curator of the PIT BULL Fight project Anna Malakhova.

The format of the new season will also differ in the sense that at the beginning of the show we will "unveil" the heroes. We will tell about their lives before and during the large-scale invasion.

"Pit Bull Fight is one of those projects that are most relevant to the realities of our time. People living in peaceful cities perceive the war a bit differently. Therefore, the social mission of the updated Pit Bull Fight is to show the reality through the eyes of athletes who are currently serving at the military front. In addition, the project will take place in a live format, without any script, and will evolve along with its heroes," says PR Director Olena Selyutina.

All participants will receive drones for their units in addition to the cash prize. And the winner will get a very cool prize that will be useful for the entire brigade, or perhaps even a military unit.

Despite the fact that there has been no activity on the Pit Bull Fight YouTube channel for two years since the start of the large-scale invasion, the number of subscribers has not significantly decreased. The audience has stayed with the brand and waited for the project to return. We are very excited that charitable foundations and commercial organisations have expressed interest in our project. Such an interest once again proves the continuing relevance of Pit Bull Fight.

The show will start soon. Follow Pit Bull Fight on YouTube:  https://www.youtube.com/@PitBullFight

We would like to remind you that the interdisciplinary tournament Pit Bull Fight in the fighting club style was launched in July 2019. The project's unique feature is the absence of promoters and ratings, only honest competition between the fighters. The unprecedented for Ukraine online show was created as a response to the demand of the modern generation, for whom the Internet has completely replaced television. Therefore, PIT BULL™ has created its own mediaplatform in social media and started developing a native format of entertainment and interaction with the public. Pit Bull Fight was recognised by advertising industry experts in the form of a gold award at the Effie Awards Ukraine 2020 in the category "Branded Content & Branded Utility".