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21/08/2023
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Visitors to Gamescom 2023, the world’s largest video games trade fair, will be treated to NON STOP S.T.A.L.K.E.R. energy drink, dedicated to S.T.A.L.K.E.R. 2 game

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Visitors to Gamescom 2023, the world’s largest video games trade fair, will be treated to NON STOP S.T.A.L.K.E.R. energy drink, dedicated to S.T.A.L.K.E.R. 2 game

NON STOP S.T.A.L.K.E.R. energy drink will be presented at the European video games trade fair Gamescom 2023, which will be held on August 23–27 in Cologne (Germany). Gamers who will come to the event to play demo of the long-awaited S.T.A.L.K.E.R. 2: Heart of Chornobyl created by the Ukrainian company GSC Game World will have an opportunity to try this energy drink.

Yet in early August, the developers confirmed that the demo would be available at this year’s Gamescom. Virtual world of S.T.A.L.K.E.R. 2 will feature NON STOP drink boosting stamina and adding to endurance of the game characters. In real life, NON STOP S.T.A.L.K.E.R. enegry drink created as a result of collaboration between two legendary brands is already available in Ukrainian retail chains since the beginning of summer.

Partners will visit Gamescom, the largest video game trade fair in the world in terms of the area and number of visitors. Last year, there were more than 265 000 of them, and even more are expected in 2023, with about 1 220 participants from 63 countries, including developers, producers and fans of video games, trade professionals from different parts of the world.

The program of the event features esports tournaments, cosplay parties, and meet-and-greet events with industry heroes taking part. On the day before the opening – August 22 – there will be Gamescom Opening Night held with announcements and demos of new games from developers from all over the world.

“For the gaming community, S.T.A.L.K.E.R. 2: Heart of Chornobyl is undoubtedly one of the most long-awaited new products. Once again, it will draw public attention and highlight ambitious and bright projects that are being implemented in Ukraine. We are proud that NON STOP has become a part of this legendary game. Given that gamers represent a significant part of the NON-STOP target audience, it is of great importance for us that the Gamescom visitors will try new NON STOP S.T.A.L.K.E.R. drink. As for Ukrainian gamers, this drink has already become extremely popular among them. On the first day of its sales – June 17 – it was completely sold out. Besides, there had even been attempts to resell the drink on the OLX trading platform at a price that was 10 times higher than the retail price. Also, we are going to introduce our energy drinks in European retail chains soon”, said the Marketing Director of the New Products Group (which produces NON STOP drinks) Borys Tkachov.

NON STOP S.T.A.L.K.E.R. limited-edition energy drink is dedicated to the release of the computer game S.T.A.L.K.E.R. 2: Heart of Chornobyl. This energy drink with watermelon flavour is available in 0.5 l and 0,25 l aluminum cans. The design of the can is created in line with the aesthetics of this computer game.

“Starting from May, when GSC Game World confirmed that NON STOP drink would be featured in S.T.A.L.K.E.R. 2, this collaboration had raised great interest, including by all available media indicators. There is the highest demand for NON STOP S.T.A.L.K.E.R. now, and this comes as no surprise, since the expected release of the game S.T.A.L.K.E.R. 2 is truly an event of a global scale. We for our part have created the design and taste of NON STOP S.T.A.L.K.E.R. to perfectly meet the preferences of the gaming target audience. Therefore, we believe that European gamers will appreciate this drink as well”,  said the Media Director of the New Products Group  Hanna Malakhova.

As you know, the drink was featured first in 2007 in the debut part of the franchise – S.T.A.L.K.E.R.: Shadow of Chornobyl. According to the plot of the game, you may buy energy drink from merchants, other stalkers, or look for them in some hiding places.

S.T.A.L.K.E.R. trilogy, released in 2007 – 2009, captivated gamers around the world with realistic Chornobyl landscapes and the eerie beauty of the world full of mutants, anomalies, and stalkers – adventurers who seek to unravel the secrets of the exclusion zone. The company sold 15 million copies of the trilogy. S.T.A.L.K.E.R. 2: Heart of Chornobyl is the fourth game in the iconic franchise boasting updated graphics and new features.

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