Non Stop fuels Ukrainian adventure-action film On Drive
The energy drink brand Non Stop, from the New Products Group, has become the official partner of the Ukrainian adventure-action film On Drive. The movie premieres on April 9, 2026, in theaters across Ukraine. The story follows the youth of Kharkiv, capturing car races, romance,...
27/03/2026
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New Products Group Presents NON STOP at AAHAR International Exhibition in India
The New Products Group showcased the NON STOP energy drink at AAHAR – The International Food & Hospitality Fair, an international industry exhibition held in New Delhi,...
24/03/2026
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SHAKE™ is the sponsor of the show “ePytannia na Novomu” on Novyi Kanal: the first episode is already on air
Last week, the first episode of the new season of the entertainment show “ePytannia na Novomu” aired on Novyi Kanal, with SHAKE™ — a brand of the New Products Group — serving as the official sponsor in...
13/03/2026
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Non Stop Becomes Energy Partner of the Holi Festival in Delhi
The Non Stop energy drink by the New Products Group became the official energy partner of the Holi Carnival. Holi is one of the largest and most vibrant celebrations in India. This year, the festival took place in Delhi. A branded Non Stop zone was set up at the venue where...
09/03/2026
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New Products Group is Among the TOP 25 Innovative Ukrainian Companies in the Food Industry
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17/10/2024
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NON STOP Joins the Navratri Spirit: Energizing India’s Most Vibrant Festival!
10/10/2024
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Celebrating Success: Extra Life Partners with the Forbes “30 Under 30” Project
23/09/2024
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Five of the Most Popular Bulgarian Resorts Hosted SHAKE Tastings
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20/09/2024
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EatMe Healthy Snack Bars Partner with Ukraine’s Largest Fundraising Cycling Race – Kyivska Sotka 2024
10/09/2024
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Fashion Meets Wellness: Extra Life Shines At Ukrainian Fashion Week SS25!
04/09/2024
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Introducing DRIVE Yellow: New Products Group Debuts New Energy Drink at ANUGA Select India
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02/09/2024
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NON STOP Zone: The Epicenter of Energy and Creativity at Lost Gipsy Land (Bulgaria)!
28/08/2024
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SHAKE Cocktails Set to Elevate the 10th Shake That Hill Festival in Bulgaria
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26/08/2024
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Energy Drink NON STOP Featured in S.T.A.L.K.E.R. 2 to Be Presented at Gamescom 2024, the World’s Largest Trade Fair for Video Games
20/08/2024
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New Products Group Launches EatMe Military Edition Snack Bars for Ukraine’s Heroes
16/07/2024
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New Products Group transfers UAH 1 000 000 to support Ohmatdyt Сhildren’s Hospital
09/07/2024
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SHAKE and PIT BULL on the Rise: Our Drinks Rock Out at the Balloon Festival in Azerbaijan
20/06/2024
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SHAKE Entertained Participants of the Street Food & Wine Festival
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18/06/2024
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PIT BULL Silver Energy Drink Debuts in 250 ml Cans and Liter Bottles
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11/06/2024
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Enjoy SHAKE Tastings Throughout June at Carrefour in Romania!
06/06/2024
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NON STOP Available Now at Pedalos Rental Station in the Heart of Prague
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31/05/2024
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SHAKE and PIT BULL at the Grand GAMESUMMIT festival: Over 50 000 Participants!
30/05/2024
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Extra Life Supports the Functional Team Run & Games Competition Arranged by SmartAss
28/05/2024
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EXTRA LIFE, PRYRODNE DZHERELO and EatMe – Sponsors of the Rhythmic Gymnastics Championship!
10/05/2024
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EXTRA LIFE joined the birthday party of SmartAss fitness clubs
22/04/2024
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New Products Group Presented Its Innovative Products at the WorldFood Poland Fair in Warsaw
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19/04/2024
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Our New Innovative and Tempting Drink: SHAKE Pornstar Breaking Down All Barriers
18/04/2024
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New Products Group Is Going to Impress You at WorldFood Poland in Warsaw!
15/04/2024
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REVO and SHAKE are now available in Tamda Foods chain in the Czech Republic
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11/04/2024
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NON STOP in S.T.A.L.K.E.R.: Legends of the Zone: energy drink appeared in the updated version of the iconic trilogy for the consoles
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03/04/2024
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Even more flavours: MOJO is available now in 0.5 l and 1 l plastic bottles
28/03/2024
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200 Million Cans in 2023! CanPack Group Awards New Products Group with Golden Can
26/03/2024
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Energizing the Market: New Products Group Takes on Asia’s Biggest Food Expo: AAHAR 2024
14/03/2024
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P.A.L.A.C.H vs Experienced MMA Fighter: Watch the First YouTube Video of Pit Bull Fight With the Ukrainian Military Taking Part
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13/03/2024
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Inspiring Power of NON STOP and DRIVE: Our Energy Drinks Make a Great Impression at AAHAR 2024, Asia’s Largest Trade Show
07/03/2024
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New Products Group Keeps Expanding Even More, with Our DRIVE Energy Drink Created to Meet the Indian Market’s Demand
04/03/2024
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Return of the Legend: Mojo natural lemonade will present new exotic flavors
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01/03/2024
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New Products Group Hits the Ukrainian Market with Unique Vitamin Cocktails EXTRA LIFE
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01/03/2024
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Respect the Energy: PIT BULL Promotion Rocks Kazakhstan with Exciting Prizes
22/02/2024
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Innovative Drinks to Improve Your Digestion, Boost Immunity and Endurance, Developed by American Researchers. New Products Group Starts Developing a New Area
09/02/2024
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Energy and Ambition: NON STOP Supports Monte, the World-Renowned Esports Team from Cherkasy Oblast
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05/02/2024
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Yuri Bykoriz resigns from the position of Director General of New Products Group, with Iryna Ruzhytska taking over as the company’s CEO
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01/02/2024
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A spectacular return of Pit Bull Fight: a new season with the participation of the militaries
27/12/2023
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Strengthening the team and allocation of responsibilities: New Products Group held the training for manufacturing employees
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07/12/2023
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Perfect Harmony: PRYRODNE DZHERELO™ Supports the Music Concert Performed by Kyiv Baroque Consort
01/12/2023
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NON STOP in the spotlight: the energy drink was presented at the India International Trade Fair 2023 in New Delhi
30/11/2023
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Baroque Magic: PRYRODNE DZHERELO™ Becomes Partner of the Symphony Music Concert at the Kyiv Pechersk Lavra
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29/11/2023
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Making New Customers Happy: NON STOP S.T.A.L.K.E.R. Conquers Moldovan Market
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09/11/2023
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Two Days of Fierce Fight: PIT BULL Became the Energy Partner of the Gladiator Challenge Moldova in Chisinau
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01/11/2023
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PIT BULL Becomes the Energy Partner of the Gladiator Challenge Moldova, the Biggest Show of the Country
27/10/2023
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Energy for Our Heroes: New Products Group Receives a Letter of Commendation from Charitable Organization Lubart for Products Supplied to the Military
13/10/2023
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Creative Collaboration of SHAKE ZERO, the Voice of Ukraine, Sonia Moroziuk and Charity Hub: Kyiv Has Now a Mural Made in Support of Ukrainians
13/09/2023
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EatMe healthy snack bars become a sponsor of the largest cycling races of Ukraine – Kyivska Sotka 2023
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04/09/2023
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Head of the Cherkasy Regional Military Administration Ihor Taburets awards the New Products Group with the letter of commendation “For their contribution to the development of the economy in the region”
04/09/2023
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In touch with the homeland: NON STOP™ supports celebration of the Independence Day of Ukraine in India
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25/08/2023
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Our SHAKE starring in Nadia Dorofeeva and Max Barskih video
22/08/2023
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NON STOP Military energizes our defenders: National Guard soldiers sent gratitude to the New Products Group
08/08/2023
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Let’s play nostalgic games: REVO LOVE IS energy drink brand created 8-bit style game
28/07/2023
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NON STOP S.T.A.L.K.E.R. assisted in raising money to buy drones for the Defence Intelligence of the Ministry of Defence of Ukraine
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17/07/2023
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True phenomenon: New Products Group creates NON-STOP S.T.A.L.K.E.R. barrels
13/07/2023
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NON STOP, REVO and PIT BULL already signed up to Threads, new social media platform
07/07/2023
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Partnership saving lives. Summing up the outcome of the Drop-by-Drop project, implemented by DonorUA, pioneer of the donor movement, and Pryrodne Dzherelo, artesian water brand
06/07/2023
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Art that instills leadership skills: the team of New Products Group attended a performance dedicated to Olena Teliha
03/07/2023
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New Products Group handed over 1 107 496 NON STOP Military cans to the frontline, with this figure growing every other minute
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03/07/2023
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NON STOP™ becomes a partner of Best:: HACKathOn 2023, dedicated to volunteering, and helps raise funds for the Armed Forces of Ukraine
30/06/2023
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Energy of Bollywood and Haryana industrial state: NON STOP™ conquers Indian regions
29/06/2023
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Ukrainian flag handed over to New Products Group by the military as a token of gratitude for NON STOP Military
28/06/2023
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Energizing NON STOP™, sponsor of Kalush Orchestra shows in Poland
23/06/2023
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Gamers have announced a fundraiser for the rehabilitation of Ukrainian defenders
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23/06/2023
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NON STOP S.T.A.L.K.E.R. to be available soon in the Czech Republic and Moldova
21/06/2023
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NON STOP S.T.A.L.K.E.R. limited-edition energy drink presented in Kyiv, with over 4 000 cans sold on the very first day
19/06/2023
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New Products Group delivers another million of NON STOP Military to the frontline
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16/06/2023
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On the occasion of the release of S.T.A.L.K.E.R. 2: Heart of Chornobyl game, New Products Group announces the release of a limited collection batch of NON STOP S.T.A.L.K.E.R.
14/06/2023
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Climb to the top: the team of New Products Group tried their hand at the business simulation “Everest”
12/06/2023
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Employees of the New Products Group have completed a strategic planning training
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07/06/2023
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NON STOP™ conquers the Czech Republic: the drink appeared in JIP – the largest supermarket chain
07/06/2023
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PIT BULL™ has become a sponsor of the reality series “Not a Football Player” from the creators of the YouTube channel “Brutal Football”
05/06/2023
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On Children’s Day, the New Products Group donated teaching equipment to a school in the Kharkiv region that had been recently de-occupied
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02/06/2023
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Good News from “Zhashkivsky Kaban”: brand launches three exciting beer innovations
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15/04/2023
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“One on One” with “Zhashkivsky Kaban”: Ukrainian craft beer brand has become a partner of the podcast on the YouTube channel “Brutal Football”
16/03/2023
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Brilliant SHAKE™ has sponsored the New Channel entertainment TV show “There is a Question”
09/03/2023
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Keep playing, and don’t stop. NON STOP™ has become an official partner of the Cyberzone – a network of cyber clubs
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28/02/2023
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NON STOP NINJA
20/02/2023
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PIT BULL™ becomes the official sponsor of the ProFan YouTube project. This partnership promises to be unforgettable!
20/02/2023
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“Rebellious, courageous, invincible”: Zhashkivsky Kaban put on a military uniform
03/08/2022
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“Education is treasure”: CF “Nova Hromada” organized the participation of Zhashkiv region teachers in the unique course PRO “Geometry”
12/07/2022
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EatMe Military Edition – with the Ukrainian Armed Forces in mind and in action: Respect, Support, Manufacture
10/07/2022
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‘Economic Front Fighters’: Ukrainian Manufacturers Support the State During the War
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10/06/2022
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