Sustainability and Creativity: New Products Group Partners with Effie Awards Ukraine

New Products Group is pleased to announce its participation in the final of the Effie Awards Ukraine!

The event was held on 24 November in the Mercure Congress Centre, the largest congress hall in Kyiv. New Products Group became a partner of the event and treated all participants with NON STOP, SHAKE ZERO drinks and PRYRODNE DZHERELO artesian water.

The programme started with the Best Marketing Practices conference, where 17 of the most effective cases shortlisted for Effie Awards Ukraine 2023 were presented. Naturally, these projects were influenced by a time of great challenges for Ukraine. That’s why most of the entries came from charities, NGOs and creative agencies working with government agencies, as well as companies responsible for food supply and logistics across the country.

New Products Group has a long history of working with the Effie Awards Ukraine. This year, however, the company did not take part in the competition programme, so that the competition could give greater priority to charities, NGOs and government organisations, as they are no less committed to Ukraine’s victory than businesses.

At the same time, Effie Awards Ukraine invited Borys Tkachov, Marketing Director of New Products Group, and Olena Selyutina, PR Director of the company, to join the judging panel.

Borys Tkachov was a member of the competition’s Grand Jury, which selected the winners of the main prize – the Grand Prix Effie Awards Ukraine.

“I would like to emphasise that not only the winners, but also the other participants in the competition showed a very high level of work. The cases presented at Effie Awards Ukraine demonstrated the ability of Ukrainian business and the public sector to transform at lightning speed,” he said.

Olena Selyutina, for her part, also noted the high standard of the contestants.

“These unique projects, implemented in the most difficult times for our country, have become the embodiment of incredible resilience and creativity that can overcome any obstacles. Of course, it was not easy to choose the winners from so many effective and talented nominees. But it is safe to say that today, government organisations, NGOs, agencies and companies are all working together to win the day. And their marketing and communications strategies constantly reflect the victory,” she stressed.

The winners of the Effie Awards Ukraine were honoured during the official Effie Gala ceremony.

As a reminder, Effie Awards Ukraine is the most prestigious annual award in the field of marketing communications in Ukraine. It is the national selection stage of the international Effie Awards, established in 1968 by the American Marketing Association of New York.

In 2005, the All-Ukrainian Advertising Coalition won the exclusive right to organise the awards in Ukraine. The results of the Effie Awards Ukraine are used to compile national ratings of the effectiveness of communications and media agencies, advertising and communications holdings, advertisers and brands in Ukraine. In addition, all results from the Ukrainian programme are included in the Effie Index, the international effectiveness rating of advertisers, agencies, and brands.