New Products Group presented drinks at the SIAL Paris 2024

The team of New Products Group took part in SIAL Paris 2024. From October 19 to 23, this huge event brought together more than 300 thousand visitors from 119 countries, and more than 7 thousand exhibitors. All of them came to find new partners, promising areas for growth, and ways to expand their presence in the markets of Europe, Africa, and the Middle East.

This year, the theme of SIAL Paris 2024 was “Driving the Change”, covering food industry innovations, future trends, and CSR initiatives. So, the New Products Group team not only learned about the most interesting global trends, but also got to show off the latest innovations of our company.

As part of our participation, we showcased our products: SHAKE and KING'S BRIDGE low-alcohol drinks, NON STOP energy drinks, REVO alco-energy drinks, MOJO and SHAKE Zero non-alcoholic drinks, and EXTRA LIFE vitamin cocktails. EXTRA LIFE drinks got a lot of attention from potential partners, as they are distinguished by innovative composition and functional properties. These features are in line with the global trend toward healthy lifestyles and products that strengthen the body and help people stay young for longer.