New Products Group at the “Beverages of Ukraine” Conference

What drinks will be trendy in the near future? The New Products Group team attended the Beverages of Ukraine event to share their experiences and insights, as well as learn about the most interesting trends from their colleagues. The event was attended by top producers of soft drinks, beer and functional drinks, tea and coffee, retailers, technology and packaging suppliers.

Interestingly, there is a demand for coffee, tea and energy drinks made from natural ingredients in Ukraine and around the world. We also add a powerful vitamin complex to NON STOP. Our Marketing Director Borys Tsomaya delivered a speech about the energy drink market trends at the event. He spoke, in particular, about the demand among the military and volunteers, the growing popularity of sugar-free energy drinks and functional drinks beverages enriched with vitamins and minerals that promote health while enhancing strength and stamina. He also mentioned energy bars, which are already well-regarded in Europe and the USA and are expected to gain traction in Ukraine.

The Beverages of Ukraine business conference demonstrated that healthcare and beauty products are extremely popular nowadays. Notably, every tenth innovation in the food industry is related to energy or functional drinks.