Extra Life Becomes Partner of Ukrainian Fashion Week SS25

Extra Life vitamin cocktails brand will support the Ukrainian Fashion Week UA Edition SS25, which is to be held in Kyiv on September 1 – 4, 2024.

As a partner of UFW SS25, Extra Life strives to contribute to the development of Ukrainian fashion and gives credit to Ukrainian designers who bring fame to the country all around the world.

"The talent and incredible energy of Ukrainian designers win admiration and inspire people. Even in the most difficult times for the country, they continue developing their business and creating unique collections that world-famous stars and fashion icons fall in love with. Their perseverance and commitment to excellence resonate with the Extra Life values, so we feel very honoured to collaborate with Ukrainian Fashion Week," said Borys Tsomaia, Marketing Director of the New Products Group (Extra Life's producer).

Extra Life presents a range of innovative functional drinks that, if taken regularly, promote health and improve the quality of life. Created by nutrition experts, these vitamin cocktails help improve the overall health, increase endurance during workout sessions, bring digestion back to normal, cope with fatigue and counteract negative effects of stress. The brand promotes the philosophy of preventive self-care, which involves small daily steps to strengthen your body and maintain active longevity.

New Products Group regularly supports projects that contribute to the development of Ukrainian art and creative industries. So, the company acts as a sponsor of exhibitions presented by young artists and art education programmes for children and teenagers.