Energy Drink NON STOP Featured in S.T.A.L.K.E.R. 2 to Be Presented at Gamescom 2024, the World’s Largest Trade Fair for Video Games

NON STOP energy drink will be presented at Gamescom 2024, the European trade fair for video games to be held on 21 – 25 August in Cologne (Germany). The gamers visiting the Xbox stand to try the new demo version of S.T.A.L.K.E.R. 2: Heart of Chornobyl will have a chance to taste our energy drink.

This endeavor will take place as part of the collaboration between the New Products Group (the NON STOP's manufacturer) and the GSC Game World developer, for NON STOP will become an element of the game in the latest instalment of the legendary S.T.A.L.K.E.R. series.

Gamescom is the biggest gaming trade show in the world in terms of its area and the number of visitors. In 2023, it brought together more than 320 000 people from hundreds of countries around the world. This time, the organizers expect even more guests as already at the initial registration stage, the number of registered participants increased by a quarter compared to last year.

The Gamescom 2024 programme features esports tournaments, cosplay parties, and meet-and-greet events with industry heroes taking part. On the day before the opening – 20 August – they will hold the Gamescom Opening Night Live (in online format), which will feature announcements and demonstrations of new games from world-famous developers.

"Presentation of the S.T.A.L.K.E.R. 2 demo version will be one of the key points of attraction at Gamescom. Meanwhile, we will be treating gamers who have arrived from different parts of the world to the Ukrainian NON STOP energy drink. So, for the game fans it will not be just the game testing, but also the most realistic experience, because the S.T.A.L.K.E.R. 2: Heart of Chornobyl features NON STOP that will be boosting the characters' stamina, and in reality it will be boosting the energy of game players to make their plunge into the atmosphere of the S.T.A.L.K.E.R. universe even more realistic .We are very happy that this outstanding collaboration will once again draw attention to Ukraine and the talented and innovative projects that are being implemented in the country,"  noted Borys Tsomaia, the Marketing Director of the New Products Group.

NON STOP is an energy drink with an increased content of caffeine and taurine, combined with a vitamin complex. It instantly provides significant boost of energy, increases physical endurance and mental activity, reduces fatigue and improves the emotional well-being. This drink is made for those people who want to have more than 24 hours in the day, who work or study really hard in the daytime, and strive to enjoy an eventful free time in the evening.

"NON STOP will become one of the elements of the S.T.A.L.K.E.R. 2 game, which will help gamers run longer and faster, and boost their stamina. And in the challenging conditions of the Zone, this often means to stay alive! In Ukraine, NON STOP is already a leader in the energy drinks market, with a significant share of the target audience made up of gamers. And we believe that European gamers, our potential partners and all representatives of the video game industry attending Gamescom will also be greatly impressed with our energy drink. We are very grateful to GSC Game World for our great collaboration and the opportunity to become a part of such outstanding and large-scale events," noted Anna Malakhova, the Media Director of the New Products Group

The collaboration between NON STOP and S.T.A.L.K.E.R. has started a long time ago.  The energy drink was first featured in the debut instalment of the franchise – S.T.A.L.K.E.R.: Shadow of Chornobyl – in 2007. According to the plot of the game, one may buy these energy drinks from merchants, other stalkers, or find them in some hiding spots. This year, NON STOP Original in a modern design will also be featured in the S.T.A.L.K.E.R. 2: Heart of Chornobyl, the latest instalment of the renowned series, which, thanks to its unprecedented scale, advanced graphic design and special atmosphere full of details, is going to become the most exciting journey in the S.T.A.L.K.E.R series.

S.T.A.L.K.E.R. trilogy (developed by GSC Game World) was released in 2007 – 2009 and thrilled the gamers with realistic Chornobyl landscapes and an eerie beauty of a universe full of mutants, anomalies and stalkers – adventurers seeking to unravel the mysteries of the exclusion zone.