Pit Bull Fight Returns with Season 6 and a Collaboration with Nord Division

The popular media project Pit Bull Fight is reimagining its concept, shifting its focus to local stories, Ukrainian football subculture (navokolofutbol), and the people who stepped up to defend the country following the start of the full-scale war. The musical manifesto and hard-hitting "voice" of the season is a collaboration between the Pit Bull brand and the rap group Nord Division, whose members are currently active military personnel.

The new season of Pit Bull Fight is transforming into a large-scale content platform that merges sports, subcultures, and real human stories. The project kicked off with documentary episodes featuring Nord Division. Thanks to the members' football subculture background and their raw, uncensored rap, they set a tough, unvarnished tone for the season. This is a story about people of strong character who weren't just hardened by war, but who brought their uncompromising principles to the front lines, becoming an integral part of them.

"When we launched Pit Bull Fight, we wanted to create something more than just a sports show. Over six seasons, the project has evolved into a platform where real stories are heard, and sports have become a medium to talk about people, their character, and their values. That is why we are launching the new season together with Nord Division. The group's straightforwardness, loyalty to their principles, and willingness to talk about reality without sugarcoating completely resonate with Pit Bull's DNA," comments Olena Chuvakina, Marketing and R&D Business Partner at Aqua NRG Investments Limited, which owns the Pit Bull brand.

Members of Nord Division emphasize that for them, this collaboration is built on shared values, as the brand has always been an inseparable part of the street vibe and energy of the Ukrainian underground:

"This project brings together people who face trials every day and need an extra charge to keep moving forward no matter what. Our collaboration is a mix of authentic aesthetics and the uncompromising, powerful energy that the brand has been broadcasting for many years. It is a manifesto for those who stay focused and are not used to backing down," the musicians share.

In the new season, viewers will see the story of Nord Division’s members transforming from representatives of football subculture into special forces operators. One of the main premieres will be a collaborative track by Nord Division & the Pit Bull brand, dedicated to resilience, character, and fortitude—qualities that help people withstand hits both in the ring and on the front lines.

The main focus is a documentary look at the transformation of Ukrainian football subculture after the start of the full-scale war, featuring stories of its members who stood up to defend the country. Naturally, the core element of Pit Bull Fight remains—spectacular fights. Audiences can look forward to fierce match-ups, expert technical breakdowns, unpredictable knockouts, and a battle of wills in every fight.

The first episodes of Pit Bull Fight are already available on the project’s official YouTube channel.
Pit Bull Fight is Ukraine’s first unique in-house media project produced by the Pit Bull brand. Over the years, it has grown from a local fight club into a large-scale content show with millions of views. The project supports the development of Ukrainian sports while integrating relevant cultural and social phenomena.