New Products Group Launches EXTRA LIFE D3 ACTIVE — One of the Market’s First Functional Drinks with Vitamins D3 and K2

New Products Group is expanding its Extra Life lineup with a new product — D3 Active, a non-alcoholic carbonated tropical fruit-flavored drink designed for daily body support.

The new product is a milestone for the company: New Products Group is one of the first on the market to combine a high dose of vitamin D3 with added vitamin K2 in a beverage format. This highlights that innovation is born in Ukraine.

According to experts, over 80% of Ukrainians suffer from vitamin D deficiency, which often remains uncompensated even during the summer, as people spend most of their time indoors. That is why daily body support is becoming particularly essential.

The D3 Active formula is based on a combination of two key components: vitamin D3 promotes calcium absorption, supports the immune system, and contributes to the functioning of the nervous system, while vitamin K2 helps distribute calcium properly throughout the body — directing it to the bones and reducing the risks of accumulation in blood vessels and kidneys. Together, they provide balanced support for the musculoskeletal system, immunity, metabolism, and emotional well-being.

The Extra Life brand was launched in 2024 as a line of ready-to-drink functional beverages tailored to various lifestyle scenarios. Today, the portfolio includes: Relax & Antistress — for emotional balance, Immunity & Vitamins — for immune support, and After Alco — for post-party recovery. D3 Active expands this portfolio, responding to the modern consumer's demand for daily preventive health support.

"D3 Active is an example of how we are reimagining the beverage category: we are adding real function, not just flavor. Combining vitamins D3 and K2 in a convenient format is a response to the consumer demand for innovations that work in everyday life," comments Olena Chuvakina, Marketing and R&D Business Partner at Aqua NRG Investments Limited, the company that owns the Extra Life brand.

"D3 Active addresses one of the most pressing needs of today's consumer — daily health support in a simple and convenient format. We are seeing a consistently high interest in this product: the issue of vitamin D deficiency resonates with most Ukrainians, and a ready-to-drink beverage is a solution that easily fits into any rhythm of life," adds Ihor Tarasenko, Health Project Manager at New Products Group.

EXTRA LIFE D3 ACTIVE in a 150 ml format is already available for purchase on the Rozetka marketplace.

New Products Group is a Ukrainian manufacturer of beverages and functional products with over 20 years of experience in the FMCG market. The company's products are presented in more than 20 countries worldwide, and its portfolio includes over 20 brands in the categories of energy, non-alcoholic, low-alcohol, functional, and fermented beverages, as well as snacks.