Last week, the first episode of the new season of the entertainment show “ePytannia na Novomu” aired on Novyi Kanal. In 2026, the official sponsor of the show is SHAKE™ — a brand of the New Products Group.
SHAKE™ is a brand for those who value freedom of self-expression, bright emotions, and genuine moments with loved ones. These are the same values reflected in the show “ePytannia na Novomu”, which creates a fun and welcoming space for the whole family to enjoy.
The brand previously supported the project in 2023 and 2024, and this season it has once again joined the show as the official sponsor, continuing to develop the partnership and support Ukrainian entertainment content.
“ePytannia na Novomu” is a show where two teams compete with each other. The atmosphere of humor, energy, and light-hearted fun in the studio is created by the show’s long-time host, Lesya Nikitiuk. In the premiere episode, the “Stars” team featured Tina Karol, Natalia Mohylevska, Vitaliy Kozlovskyi, and Oleksandra Zaritska, while the Freedom Ballet team included Dmytro Kolyadenko, Ihor Kuleshin, Kateryna Firsova, and Oleksii Bazela.
More integrations, special activities, and bright on-air moments are still ahead.
Stay tuned for updates and watch “ePytannia na Novomu” together with SHAKE™ on Novyi Kanal and on Youtube.
