New Products Group is Among the TOP 25 Innovative Ukrainian Companies in the Food Industry

New Products Group has been named one of the TOP 25 innovative food companies according to NEWFOOD.UA, the first Ukrainian website covering the latest food technologies. The winners were selected from 140 Ukrainian food technology companies with the highest revenue.

The companies were evaluated based on three criteria: innovation in production technologies and business process management approaches; environmental friendliness (efficient waste recycling and the use of alternative energy); effective promotion of products in domestic and foreign markets, including new products and potential innovations.

The award ceremony took place at the New Food Summit 2024, with more than 400 participants and 70 speakers: agri-food producers, distributors, retailers, and HoReCa representatives.

During the event, New Products Group's Marketing Director Borys Tsomaya took part in the panel discussion “Future Food: Prospects for Functional and Healthy Food in Ukraine”. He presented New Products Group's unique experience in the production of innovative Extra Life vitamin cocktails. The company also organized an Extra Life branded zone, where all those attending the summit could sample the drinks to evaluate their taste and functional benefits.