In 2018, a large-scale biennial artistic project, within which New Products Group and the Platform for Contemporary Art _PCA, launched the #PortArtStudio Studios for Young Artists, was completed. During the studio and exhibition program, 15 projects were implemented with the participation of young artists. In addition, several cultural and educational events were held, including a series of art meetings and an art festival for children in Zhashkiv, where the Company's production facilities are located.
In 2019, the collaboration with the National Art Museum of Ukraine (NAMU) began. Within its support for the museum, New Products Group was awarded the status of “Museum Lion”, which assumes the possibility of implementing several joint projects and initiatives, particularly the organization of art and intellectual corporate events. In 2020, the annual social project launched jointly with NAMU and the online magazine Platfor.ma — the “Group Sense” Discussion Club, was completed. The idea was to gather in one landmark — a museum — a group of people with progressive views, representatives of different spheres of activity, to discuss relevant social and artistic phenomena in a creative and intellectual environment.
Recognizing the importance of involving talented youth in developing the country, in 2018, we launched a contest among Ukrainian students to win a scholarship from New Products Group to study at the Kyiv School of Economics (KSE). The opportunity to study for free at KSE in the Master’s program in Economic Analysis for two years was won by a talented young man from Khmelnytsky region, Mykola Shyshov.
New Products Group also supports “Kontora Pi” — an educational project with a mathematical community of talented children and teachers, preparing a smart nation for a successful future. The project participants study advanced mathematics, deepen their English skills, create unique business projects, and change their own way of thinking. At the end of 2021, we organized the participation of Zhashkiv region teachers in the unique educational program PRO "Geometry" launched by "Kontora Pi" NGO. During five weeks, eleven teachers from six regional schools and their colleagues from all over Ukraine acquired new knowledge, completed various tasks, worked in groups, and developed professional competence. The educators themselves were satisfied with the results of their work and expressed their desire to participate in similar programs in the future.
In October 2020, together with the DonorUA project, a long-term social initiative “Kraplya do Krapli” was launched, aimed at reviving the culture of voluntary free donation of blood and its components among Ukrainians. Before the initiative was launched, there was no stable and strategic project in Ukraine to develop voluntary and free blood donations with the support of businesses. The most important strategic step was to create a flexible, transparent, and tolerant mechanism of charity, in which a drop of water is "equal" to a drop of blood. According to this, a part of the proceeds from the sale of each bottle of PRYRODNE DZHERELO™ water was donated to the needs of the donor movement. Thus, everyone who wanted to but for some reason could not become a donor personally still had the opportunity to participate equally in the initiative. The message is simple and clear: the more purchased water PRYRODNE DZHERELO™, the more lives are saved. You can donate blood or consciously choose PRYRODNE DZHERELO™ water in the store — both actions are equally helpful. A special marking on the product packaging informed the consumer about joining the charity initiative. During the year of its existence, the “Kraplya do Krapli” project has achieved significant results and proved its long-term potential and benefits for both the donor movement and society as a whole. Joint efforts have improved the situation with the reserves of donor blood, which can be needed by anyone at any moment in life. A positive impact on the volume of blood and its components in Ukraine is already noted. Thus, the number of donations in 2021 increased to 13 per 1000 population. For comparison, in 2020, this figure was 12 donations per the same number of people. In October 2021, the annual achievements of the project successfully met the goals in terms of the number of funds raised, the number of donations, and the number of lives saved. The effective work and passion of everyone who joined the project helped to activate more than 10 900 donors, save 32 700 patients and raise 1 600 000 UAH for the development of blood donation. The project's importance and effectiveness were noted by the jury of the CSR Case Contest (CSR Ukraine), the most reputable corporate social responsibility award in Ukraine. In particular, the “Kraplya do Krapli” initiative received the award for the best corporate contribution to the Sustainable Development Goal "Strong Health and Well-Being".
In September 2021, all Kyiv residents experienced a terrible accident: the St. Nicholas Cathedral was on fire, which seriously damaged the interior of the building and completely destroyed its most valued feature — a unique organ. Realizing the importance of joint work, New Products Group joined the fundraising for repairing the damage caused by the fire and allocated 1 million UAH to restore the architectural monument.
The last few years were also difficult for the world due to the COVID-19 pandemic. However, from the very beginning of the pandemic outbreak in the country, New Products Group responded promptly to the needs of medical workers, and provided healthcare facilities with the most deficient equipment. 15 Biomed 7A-23D devices for sucking air and fluid from the affected lungs were delivered to the Kyiv City Clinical Hospital №4 and to the intensive care unit of the Central District Hospital in Zhashkiv. Also, employees of the Zhashkiv Hospital received a modern blood analyzer MICROS ES 60, and four oxygen concentrators, which saved the lives of many Zhashkiv residents.
